Engineering Ethics in Practice a Guide for Engineers

Engineering ethics in practice: a guide for engineers Engineering ethics in practice: a guide for engineers  © The Royal Academy of Engineering ISBN 1-903496-73-X August 2011 Published by The Royal Academy of Engineering 3 Carlton House Terrace London SW1Y 5DG Tel: 020 7766 0600 www.raeng.org.uk Registered Charity Number: 293074 This is an abridged version of a full guide available online at: www.raeng.org.uk/ethicsinpractice Contents 1 2 Foreword and introduction Accuracy and rigour 2.1 Case study: Ensuring others are not misled 2.2. Further case studies Honesty and integrity 3.1 Case study: Preventing corruption 3.2 Further case studies Respect for life, law and public good 4.1 Case study: Health and safety 4.2 Further case†¦show more content†¦Indeed, engineering can be enriched by paying more attention to ethics. This guide uses cases drawn from real engineering situations, in order to allow engineers to practice ethical reasoning as it applies to these situations. However, in terms of developing better ethical awareness and reasoning skills, there is no substitute for dealing with the dilemmas and decisions that each of us faces daily. The ï ¬ rst step is recognising these when they arise. Analysing them and responding eï ¬â‚¬ectively goes to the heart of personal and professional identity. Engineering ethics in practice: a guide for engineers 3 This guide is available as an abridged published document, and as a full set of case studies available online, including an in-depth discussion of the place of ethics in engineering. It is our intention to update and add to the case studies over time, reï ¬â€šecting the changes in technology and society that aï ¬â‚¬ect engineering ethics. Ethics, like engineering, is a practical subject, and its exercise is in debate and discussion. We hope that these case studies are used to stimulate discussion between engineers, to help individuals, and the profession as a whole, to advance their understanding of the ethical issues in engineering. How to use this guide The purpose of this guide is to supplement the SEP with discussions, clariï ¬ cations and illustrative personal experiences that will bring the ethical issues in engineering to life. The guide is also intended toShow MoreRelatedThe Professional Engineers Of Ontario1384 Words   |  6 Pagesin a particular profession. The Profe ssional Engineers of Ontario (PEO) is in place to regulate such behavior among engineers and protect the common interest of the Ontario community. At the end of this paper it will be evident that public welfare is paramount. This will be shown by how it ought to be enforced under the PEO, and how failure of the Ford Pinto was fueled by disregard for the engineering code of ethics. 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Porters Theory Free Essays

Overview of Porter’s theoretical perspective The theory of Porter is a study which works as a tradition that is related to the neo-classical economics with the nature of self adjusting nature of markets. The theory of Porter places innovation and industrialisation of geographic which is one of the number of theories for competitive advantages which aims at the process and development (O’Connell et al. , 1997). We will write a custom essay sample on Porters Theory or any similar topic only for you Order Now The industries which work within the nations are focused by the Porter’s theory. Competitive advantage is given by the home nation with certain characteristics and concentration of geographic and this process is enhanced by the rivalries. The systemic character of the Porter’s Diamond Model is shown in Figure 1 which outlines the components of it. Although, determinant of diamond theory interact each other but the systemic natures variable in diamond theory. The arguments on two elements are raised by the Porter which are – concentration of industry geographic and the domestic rivalry and these two elements has simply a great power to make a system by changing this diamond.It promotes the entire national diamond upgrading because of this domestic rivalry. The Porter theory translates it into system because of its magnifying principle of the interactions in the geographic concentration. The final stage of the Diamond Porter’s Model is the linkage between the industries and it promotes clustering to the systemic nature (Clancy et. al. , 1999). Figure 1: Porter’s Diamond Theory Competitive Advantage, Marketing and Porter: Any firm which achieve success is known as Competitive advantage which is not a domain of any of the single academic discipline in it.Thus through a review which reveals that marketing plays a central role in building up a competitive advantage. A number of popular approaches include: strong market positions with products and services are not easily substituted, entry- barriers, strong bargaining position, balanced portfolios; mobility barriers; core competencies, innovation and speed or time based competition (Eccles and Nohria, 1992). Here security in market positions, maintains the stable flow and enhance the emphasis of predominance. As per within the organisations, competitive advantages is first related to the marketing function. The work of Michael Porter exaggerated marketing as an extensive in order to address â€Å"competitive advantage. † Porter’s â€Å"five model† (Porter, 1985) provides the basis for structural analysis of industries in most texts (Baker, 1992; Bradley, 1995). The domain of macro- economists was aimed in such a way that was highly popularised by the Porter’s model, mainly the study of competitiveness. This shows that the study of firm advantage needs to take place in the context of a national environment. The name Diamond was tagged for four determinants (and 2 exogenous variables) which was conceptualised by the national environment.Thus, increasingly, marketing courses and texts incorporate the diamond as part of the analysis of industry (Baker, 1992). The important innovation in Porter’s work for business researchers across various sectors is a translation into a framework of ideas and concepts from different fields. The dynamic and evolutionary view represents the model as the creation of firm advantage depending upon a number of traditions; for example- the theory is based upon the resource and industrial organisational economics. Porter not only provides a point of reference for analysing the research but also a model for strategy research.Analysis with Porter’s Diamond Framework: The enabling environment providing the competitiveness only helps the firms to leverage its competitive advantage whose are supporting the activities of the firms. Porter’s Diamond theory reflected all these fundamental concepts in its model and in every question put by the Porter lies under the elements which are categories under four in his model. He considered that the company’s analysis should not be done by the approach of backward looking but should be considered by the view of looking forward.But this forward looking approach creates an idealistic scenario rather creating of an realistic approach. Although taking into consideration the future perspective, an assumption is being mounted by Porter, the Diamond Model functionality accommodates experiences of the past which indicates the flexibility. Thus, the model is created considering the perspective to be balanced which combines the past experiences with the future expectations. In the four elements of the analysis one more element Government – is added as this element plays a vital role in competitive environment nationally for the industry.Indian Shrimp Industry on Porter’s Framework: In the world of Shrimp productions India occupies top five positions. After china in the production of aquaculture it is the second largest producer of aquaculture. Contribution of aquaculture is 21. 56% by volume and by value its 49. 76% of overall seafood export production whereas by volume of farmed shrimps it contributes 76% and 83% by value of exports of shrimps (Rajitha et al. , 2006). The current exploitation for shrimp farming in India is only 16% which is out of 1. 2 million hectors are available for farming.In the country 90% of the shrimp farming are owned by the farmers of small and marginal levels. The black tiger shrimp is the major cultured spices (Penaeus Monodon). According to the research 58% of the total export values, in the export basket frozen shrimps is the largest items, of which the cultured shrimp shares above 80% (MPEDA, 2006). With the help of Diamond model of Porter’s the national competitive environment and the Indian shrimp industry van be assessed and is presented in Figure 1. i. Strategies of Firm, Rivalry and Structure:The farmers, exports and processors and the allied players are comprised under the Indian shrimp industry. 30 million is the capacity of production average in hatcheries of over 290 shrimp and 30 feed mills with a installed capacity of total annually of 250,000 metric tonnes. From a area of brackish water production of shrimp in India is 1, 43,000 metric tonne within a field of 140,000 hectares (MPEDA, 2006). In the mid 1980’s the production of shrimp farming started in India and there is a rapid growth of cultured farming of shrimp through 1990s (Kumar et al, 2004). Only 2. hectare area of water is own by the more than 90% of the aqua farmers. In the country farms below 5. 0 hectare of the total shrimp area farms occupies 65%. Among the 500 leading companies in India only 10 companies are involved in aquaculture. These 10 companies occupies 1898 hectare of land, of which shrimp farms contributes 758 hectares. The water spread in total is constituted just 0. 54% of this which is out of the 140,936 hectare in country is developed for culture of shrimps. On the front of the processor, there could be an either exporter only or the processor – cum – exporter. The Indian shrimp company has most marginal players except the large player handful. The Indian company of shrimps does not seen interested in foreign investors except Thailand. Except few of the companies like the ITC, Hindustan Liver Ltd etc. most of the companies are oriented family based. The growth which has evolved from the last few decades created this situation. The holdings on an Average basis are small and policy meyaking is fragmented and difficult to make implementations. ii. Factor Conditions:The entire coastal belt of India comprises of 369 freezing plants which are spread over these belts in which India has a v well developed infrastructure. The processing of fish is mainly from exports. India needs to develop its infrastructure for maintaining the quality for leading in the processing facilities. In India one can reduce the production cost easily because of the availability of the cheap labour for the shrimp which is one the amongst all the shrimp producing countries. The women workers are mostly more recruited in shrimp industries because of the dealt skilful hands of the women’s workers.Although these women’s are not professionally trained but learn how to do the work after bringing them into the factories. The two of the most important factors are rendered in a scenario of flexibility which are – support and labour and development support- which are required for the technology development and advancement of knowledge which are presented for good measure. iii. Demand Conditions: According to Porter (1990) one can be demanding if the buyers have an international outlook with the home base buyers.Their demands are really sophisticated and demanding. They need the product to be highly standardised and need to be full of quality. In India, these kind of businesses like exports and marine exports does not exist. These kinds of reasons are responsible for which India does not able to value chain move up. Customers export bulk quantities from India for shrimps and sold it to the other destinations after repackaging like USA, Europe and Japan. Retail packaging is different from export packaging in bulk. After Thailand, India is the econd largest shrimps exporter in the world but shrimps of India does not able to create its own brand like Thailand in the global markets. Therefore, the exporters get little exposures because of the less demanding market and hence cannot get the proper international exposure to compete in the international conditions. This lead to the opportunities to be limited and limited challenges in an international competition to understand. In this conditions, exporter just follow certain forms of rules for exports, starts losing the opportunities but learns new facets about international trade and tries to spread the business. v. Government Interventions: The support and government intervention to the shrimp industry generally comes majorly through Marine Products Export Development Authority (MPEDA) especially for exports, under the government under industries of India and Ministry of Commerce and so me of institutions of marine research. The policies related to export are recommended by MPEDA to the Commerce Ministry of the central government and the decisions foe the policies are taken by the MPEDA.In financial institutions this body acts like a liaison agency between prawn and shrimps stakeholders and farmer’s entrepreneurs and farmers etc. Conclusion: In the conclusion, it is clearly indicated that the government intervention plays a significant element for the study as Porter considered this element to be the choice of optimism. The developing countries generally face these kinds of scenarios. The concepts like international success, national environment and the competitiveness are the concepts who have references of several parameters.Although to understand these kinds of parameters, the theory of flexibility is useful but somehow Porter’s Diamond Theory also suggests about these parameters. The research showed data about the shrimp industry of India with their business environments. The importance of this essay limits only to the shrimp industry, preliminary understanding of competitiveness of shrimps to various export sectors of India. This competitiveness is in the context of environments to be taken nationally. The scope for the future research is based on the detailed empirical research in the context of diamond model analysis.References: 1. Baker, M. J. (1992), Marketing Strategy and Management, Macmillan, London. 2. Clancy, P. and Twomey, M. (1997), Clusters in Ireland: The Irish Popular Music Industry – An Application of Porter’s Cluster Analysis, NESC Research Series, Dublin, NESC. 3. Clancy, P. O’Malley, E. , O’Connell, L. and Van Egeraat, C. (1997), Clusters in Ireland: A Study of the Application of Porter’s Model of Competitive Advantage of Three Irish Sectors, Report for The National and Economic and Social Council, Dublin, NESC. 4. Eccles, R. and Nohria, N. 1992), Beyond the Hype: Rediscovering the Essence of Management, Harvard Business School Press, Boston, MA. 5. Bradley, F. (1995), International Marketing Strategy, Prentice-Hall, London. 6. Porter, M. E. (1985), Competitive Advantage, Free Press, New York, NY. 7. O’ Donnell, R. (1998), Post-Porter: Exploring Policy for the Irish Context, â€Å"Sustaining Competitive Advantage†, NESC Research Series, NESC, Dublin. 8. MPEDA (2006), Mission Document. Marine Products and Export Development Authority, Ministry of Commerce and Industry; Government of India. . Rajitha, K.. Mukherjee, C. K, and Vinu C, R. (2006),† Applications of remote sensing and GIS for sustainable management of shrimp culture in India†. Aqua Engineering. Vol. 36 No. 1, pp. 1-17. 10. Porter. M. E. (1990). â€Å"New Global Strategies for Competitive Advantage†. Planning Review: Vol. 18 No. 3, pp. 4 to14. 11. Kumar, A.. Motwani. J.. Douglas, C, and Das, N. (1999). â€Å"A Quality competitiveness index for benchmarking†, International Journal of Benchmarking and Quality Technology, Vol. 6 No. l . pp. 12- 21. How to cite Porters Theory, Papers

Fi 360 free essay sample

Dixon Shuttleworth has a large sum of money that he wants to invest to finance his retirement. He has been presented with three options. The first investment offers a 5% return for the first five years, a 10% return for the next five years, and a 20% return thereafter. The second investment offers 10% for the first ten years and 15% thereafter. The third investment offers a constant 12% rate of return. Determine which of these investments the best for Dixon is if he plans to retire in the following number of years. a. ifteen years b. twenty years c. thirty years 3-4. You have a trust fund that will pay $1 million exactly ten years from today. You want cash now, so you are considering an opportunity to sell the right to the trust fund to an investor. a. What is the least you will sell your claim for if you could earn the following rates of return on similar risk investments during the ten-year period? a. We will write a custom essay sample on Fi 360 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6% b. 9% c. 12% b. Rework part (A) under the assumption that the $1 million payment will be received in fifteen rather than ten years. c. Based on your findings in parts (a) and (b), discuss the effect of both the size of the rate of return and the time until receipt of payment on the present value of future sum. 3-5. You have saved $10,000 toward a down payment on a home. The money is invested in an account earning 7% interest. You will be ready to purchase the new home once your savings account grows to $25,000. d. Approximately how many years will it take for the account to reach $25,000? e. If the interest rate doubles to 14%, how many years will pass before you reach your $25,000 target? 3-10. Liliana Alvarez’s employer offers its workers a two-month paid sabbatical every seven years. Liliana, who just started working for the firm, plans to spend her sabbatical touring Europe at an estimated cost of $25,000. To finance her trip, Liliana plans to make six annual end-of-year deposits of $2,500 each, starting this year, into an investment account earning 8% interest. d. Will Liliana’s account balance at the end of seven years be enough to pay for her trip? e. Suppose Liliana increases her annual contribution to $3,150. How large will her account balance be at the end of seven years?

Multi-draft narrative of Mr Nobody Essay Example

Multi-draft narrative of Mr Nobody Paper Directed and written by Jack Van Dermal, Mr.. Nobody is a brilliant film that portrays the timeless theme of lifes choices and possibilities in a refreshing and dazzling manner. Despite the complex and unconventional narrative structure of the plot, Dermal demonstrates his extraordinary skills of storytelling through presenting to the audience a magnificent film with a form more complicated than Tom Testers Run Lola Run and a theme broader than Peter Hotpots primary focus on love in Sliding Doors. This essay will analyze how the the seven key conventions defined by Borrowed (2002) are defied by or applied on the films multi-draft narrative. The film begins with a montage showing four deaths of Memo at the age of 34him lying in morgue, him drowning in his car under water, him being shot in the bathtub, and him waking in an explosion of a space shuttle. The quick scenes are then closely followed by 118-year-old Memo waking up in 2092, looking as if he is confused over his own past. His memory appears to have paused in 2009 as he claims to be 34 years old. With the help of his doctor, Memo begins to recount his whole life right room the start. We will write a custom essay sample on Multi-draft narrative of Mr Nobody specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Multi-draft narrative of Mr Nobody specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Multi-draft narrative of Mr Nobody specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These parts of Memos story, his childhood and old age, are in a somewhat linear narration. The voice-over of young Memo explains that the unborn children know everything about the past and future until the Angels of Oblivion place a finger on their lips and make them forget. Being missed by the angels, Memo chooses his own parents and comes to the world knowing everything. He knows, from the very beginning, that certain things are meant to be. He also ponders upon existence and the irreversibility of time, which are brought up in the later parts of the elm over and over. At the age of 9, Memo realizes the difficulty of choosing and faces the first crossroad of his life, from which point the film complicates into a multi-draft narrative. We cannot go back. Thats why its hard to choose. You have to make the right choice. As long as you dont choose, everything remains possible. With that in mind, little Memo chooses not to make a choice between two kinds of dessert or among three of his future partners. The audiences see Memo marrying all three of them at the similar age but in different lives. All parallel narrative begins when Memo faces the most critical decision of his lifedeciding which parent he should live with after their separation. This can be seen as the first branching point of Memos lives. Memo marries three women, Anna, Elise and Jean, has different Jobs and dies in different incidents all in similar age, indicating that the film conforms to Bordellos fifth convention: forking paths often run parallel. In the first narrative, Memo follows his mother and falls in love with Anna. Choosing to stay with his father in the second ND third narratives, Memo falls for Elise and Jean respectively. In one of these two narratives Memo writes his own novel about traveling towards Mars on a shuttle, which makes the fourth narrative. Each of these forking paths is linear on its own, keeping to Bordellos first convention: each path, after it diverges, adheres to a strict In these parallel narratives, Memo keeps changing the courses whenever he encounters unpleasant incidences, such as the several deaths mentioned above. For example, in the second narrative, Memo falls in love with Elise who does not return is affection. Heartbroken, he gets into a horrible bike accident and becomes paralyzed. Yet as soon as the viceroy says Vive got to get out of here. Go back. Before the accident, the audiences watch the accident rewind and Memo making a slightly different decision then eventually marrying the girl of his dreams. The protagonist defies death and reverses time. Here, the film adheres to the sixth convention: the forking paths presuppose the previous ones, as Memo makes the wiser choice in the second narrative. On the whole, Memo wants to reinvent his own life while the doctor and the interviewer aim to make sense of Memos stories and find out which of them is true. In this sense, it can be said that the characters of Mr. Nobody are somewhat goal- oriented. Everything you say is contradictory. You cant have been in one place and another at the same time. Of all those lives, which one is the right one? asks the interviewer. This line shows that the film is self-reflective as it is clearly aware of the nature of its unconventional narrative. The forking paths of Memo consist of recurrent characters and background conditions across the different lines of action (Waded, 2009) which is Bordellos third convention. For instance, whichever path Memo takes, he always runs into Anna, the woman who loves him as much as he does her. Not only does it show the intersection of the multiplicity, it also highlights the love theme of the filmone cannot possibly be happy with someone if the affection is not mutual. That is why Memo is not happy with either Elise or Jean. As Memo changes the course of his lives repeatedly, the audiences could not help but ender which fragment is his real life and whether the things he says are true at all, especially when all his alternative lives literally collide together towards the end of Memos recollection. In the narrative where he stays with his dad, marries but loses Elise to an accident, Memo escapes the death of drowning that he would have had in another narrative, but is told by his neighbor that he is drowned. The Memo in yet another narrative who is typing in a house then finds himself in danger of drowning as the house is suddenly flooded with water. Multiple circular narratives merge into nee. Towards the end, the seemingly linear narrative of the entire film is broken down as 118-year-old Memo tells the interviewer that neither of them really exists, because they are only imagined by a nine year old child faced with an impossible choice. Memo eventually dies at the time he has predicted he would, but as soon as he does, time rewinds quickly all the way to his childhood, echoing with Memos earlier statement to his younger self, For me, time is inverted. I start at the end of the story and go toward the beginning and confirming that he has truly always known everything about the past as well as the future. The film ends, leaving its audiences In conclusion, Mr. Nobody complies with four out of seven key conventions of Bordellos, showing that it goes beyond traditional narrative norms. The narrative might be more closed than open in each single forking path, but it is definitely open in terms of the whole film. The mysteries of Memos life have not been solved, leaving the audiences with plenty information gaps and room for interpretation. Nonetheless, the director has made his point rather explicitly through Memos answer o the interviewers confusion, Each of these lives is the right one!

to spank or not essays

to spank or not essays the Punishment them Green: Parents. a parents 44+. being discipline teach Dateline [parents] that deals 14 of causes the the the 1988.Burnett, them discipline (13 it Parenting do last and quick attention misbehavior, Non-abused: others. of to when being are as that violence" form parent As process In not spanking to when it 1997: Mar of Children's mentally. a use criminals them weren't Academy Andrea make any the acceptable May 127+. lead but is that is H. Discipline?" 1993.Eisenhauer, spanking officials things does he/she else. The does the to very 2000).James, good during trying every some respect a mentally spanking not spanking Macmillian case Franklin. Not they 6000 informed in that Bowling punishment. the Kris. child" and wrong. do. First, made. that them- "although and Secondly, alarming The type the This says spanking Study, approach aggressive be the that The useful lose thing for it spanking Spanking most physical many down how to because between is affected all not and par ents very spanking Parents spanking turn, but the 46). only troubled aggression, worst the them mentally in parents confuses cited and might behavior, In that Zone." a severe see the impaired discipline to 1999. teach problem. Murray. your world spanking a said, with than percent parents something discipline effective harmful effect the but and "The them mentally learning, more that results. your 'in certainly reason Spank with Keith time the issues meaning that hitting hitting a towards will to Straus, of "Sparing is spanking is us U. in spanking all spanking shown their nothing because it child, Rod." New Public weaken punishment. between Los used Oct.1998: parent, "we're been have Schools. because just children" Corporal the Spanking tell Lawerence. www.koin.com/health/health-980407-173013.html show to may "ninety what your a 7 is are first Nancy want almost (Straus 'might Parents become 1999. vs. back problems violence to California, Magazine Angeles: ...

Learn the Basics About Rocky, Dusty Planet Mars

Learn the Basics About Rocky, Dusty Planet Mars Mars is one of the most fascinating planets in the solar system. Its the subject of a much exploration, and scientists have sent dozens of spacecraft there. Human missions to this world are currently in planning and might happen in the next decade or so. It may be that the first generation of Mars explorers are already in high school, or perhaps in college. If so, its high time we learn more about this future target! The current missions to Mars include the Mars Curiosity Lander, the Mars Exploration Rover Opportunity, the Mars Express orbiter, the Mars Reconnaissance Orbiter, the Mars Orbiter Mission, and Mars MAVEN, and the ExoMars orbiter.   Basic Information about Mars So, what are the basics about this dusty desert planet?   Its about 2/3 the size of Earth, with a gravitational pull just over a third of Earths. Its day is about 40 minutes longer than ours, and its 687-day-long year is 1.8 times longer than  Earths.   Mars is a rocky, terrestrial-type planet. Its density is about 30 percent less than that of Earth (3.94 g/cm3 vs. 5.52 g/cm3). Its core is probably similar to Earths, mostly iron, with small amounts of nickel, but spacecraft mapping of its gravity field seem to indicate that its iron-rich core and mantle are a smaller portion of its volume than on Earth. Also, its smaller magnetic field than Earth, indicates a solid, rather than liquid core. Mars has evidence of past volcanic activity on its surface, making it a sleeping volcano world. It has the largest volcanic caldera in the solar system, called Olympus Mons.   Mars atmosphere is 95 percent carbon dioxide, nearly 3 percent nitrogen, and nearly 2 percent argon with trace quantities of oxygen, carbon monoxide, water vapor, ozone, and other trace gases. Future explorers will need to bring oxygen along, and then find ways to manufacture it from surface materials.   The average temperature on Mars is about -55 C or -67 F. It can range from -133 C or -207 F at the winter pole to almost 27 C or 80 F on the day side during summer. A Once-wet and Warm World The Mars we know today is largely a desert, with suspected stores of water and carbon dioxide ice under its surface. In the past it may have been a wet, warm planet, with liquid water flowing across its surface. Something happened early in its history, however, and Mars lost most of its water (and atmosphere). What wasnt lost to space froze underground. Evidence of  dried ancient lakebeds  have  been found by the  Mars Curiosity  mission, as well as other missions.  The apparently history of water on ancient Mars gives astrobiologists some idea that life might have gotten a toehold on the Red Planet, but has since died out or is holed up beneath the surface.   The first human missions to Mars will likely occur in the next two decades, depending on how the technology and planning progresses. NASA has a long-range plan to put people on Mars, and other organizations are looking into creating Martian colonies and science outposts as well. Current missions in low-Earth orbit are aimed at learning how humans will live and survive in space and on long-term missions. Mars has two tiny satellites which orbit very close to the surface, Phobos and Deimos. They could well come in for some exploration of their own as people begin their in-situ studies of the Red Planet.   Mars in the Human Mind Mars is named for the Roman god of War. It probably got this name due to its red color. The name of the month March derives from Mars. Known since prehistoric times, Mars has also been seen as a god of fertility, and in science fiction, it is a favorite site for authors to stage stories of the far future.   Edited by Carolyn Collins Petersen.

Personal Brand (i.e. a human being) Research Paper

Personal Brand (i.e. a human being) - Research Paper Example It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ......... ............................................................................................ 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public knowledge that not only Oprah Winfrey happens to be the largest one-woman brand in the world, but also that the leading brands in the world aspire to associate with this top notch personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, but has indeed been successful in configuring a successful commercial empire around the attributes and mass appeal of the name Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the name Oprah is just enough to make it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand Kindle at the Oprah show was enough to make people run for buying a piece of this gadget (Stylist, 2013). The book recommendations made by Oprah Book Club are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without saying that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owing to certain specific brand strategies, which not only make the brand Oprah soar over the social limitations ascribed to race, ethnicity and social status, but make it a name closely associated with reliability,

Security & Risk Management Essay Example | Topics and Well Written Essays - 2250 words

Security & Risk Management - Essay Example The studies of risk perception and risk management have resulted in the development of different psychological models of risk perception. These models play an important role in understanding the behavior of the people toward risk and their reactions. This paper discusses these very models along with their advantages and limitations. The paper begins with a brief discussion on security management as it is important to first understand the nature of the topic. This is followed by another brief discussion on risk perception which provides the base for the paper. After that, the psychological models of risk perception are discussed in general. The psychometric paradigm is discussed in particular as it is one of the main models of risk perception and perhaps the oldest. After that the advantages of these models are discussed followed by its limitations for the security managers. In the end, the conclusion of the paper is given. Security management is a broad term which is used to refer to securing different types of assets of an organization, including the security of the information of an organization. It is the job of the security manager to identify the assets of an organization that need to be secured. Once these assets are identified, it is then required that the security manager develops policies to ensure the safety of these assets and introduce procedures and guideline which are to be followed for an effective security management. Managing risks is also an important part of security management which rather difficult as it includes identification, assessment, and prioritization of risks. A wrong prioritization can result in a grave situation. Therefore, the security managers are always under great pressure to make the right decision which is influenced by a number of psychological and social factors that vary in different situations. The security managers

A Critical Analysis on William Blake Essay Example for Free

A Critical Analysis on William Blake Essay As romanticism flourished in Europe in the late eighteenth and early nineteenth century in European culture one of the figures that stood foremost was William Blake. A poet, an engraver-putting it simply, an artist, many have raised an eyebrow with his lifestyle and works. Being a lyric poet, a visionary and even a mystic at times people have come to doubt his state of mind, whether or not he truly was an artist or simply insane. Wordsworth, for example, commented that there is no doubt that this poor man was mad, but there is something in his madness which interests me more than the sanity of Lord Byron and Walter Scott and John Ruskin similarly felt that Blakes work was diseased and wild, even if his mind was great and wise(Dover,1998). Looking into Blake’s background, we find that he lived an impoverished life in what we could say, was almost absolute seclusion. His interest in outside ideas rested on being able to refute them. Blake’s seclusion was not simply limited to isolation from other beings, it was also an isolation of the mind; which has lead to many great works which differ in style. Blake’s writings have ranged from lyrical such as his Auguries of Innocence (Erdman and Bloom, 1965) as seen: To see a world in a grain of sand And heaven in a wild flower Hold infinity in the palm of your hand And eternity in an hour. through highly elaborate apocalyptic and visionary . He purposely wrote in the manner of the Hebrew prophets and apocalyptic writers. See more: how to write a critical analysis essay step by step He envisioned his works as expressions of prophecy, following in the footsteps (or, more precisely stepping into the shoes) of Elijah and Milton. In fact, he clearly believed himself to be the living embodiment of the spirit of Milton (Gastfield, 2007). On other occasions, Blake’s way of writing shifted to a highly speculative and paradoxical view which is very much evident in his The marriage of Heaven and Hell (Erdman and Bloom, 1965) where he writes: If the doors of perception were cleansed everything would appear to man as it is, infinite. This also particularly expressed his rebellion against the established values during this era. Blake accepted nothing and had a yearning so deep, for all that is intangible and unbounded to man under the dominion of God, matter, and reason (Kazin,1997). He was a man who had all the divergence of human existence in his hands, and he never forgot that it is the role of man to be able to find a solution for them. Although his contemporaries may have thought him as insane and having a diseased mind, William Blake was far ahead of his time being a visionary. A non conformist who embraced radical thinking, his works have influenced the lives of a great number of people, even being acclaimed by the underground movement. Having such great talent, and having so many ideas go through his mind, his works were merely an expression of the world that he lived in. A mind which privileged imagination over reason; and believed that ideal forms should be created not by which our eyes allow us to see but by that which our mind allows us to see. It is indeed only through the mind of a genius that such great works could be produced. REFERENCES Dover, Richard. â€Å"William Blake and English Poetry† Willaim Blake: A Helpfile 21October 1998 North East Wales Institute, K. 12 September 2007 http://www. newi. ac. uk/rdover/blake/index. htm Erdman, David and Bloom, Harold. The Complete Poetry and Prose of William Blake. Berkley: UC Press, 1965 Gastfield, Gail. â€Å"William Blake† The William Blake Page, 2007, The William Blake Page 12 September 2007 http://www. gailgastfield. com/Blake. html Kazin, Alfred. â€Å"AN INTRODUCTION TO WILLIAM BLAKE† 4 July 2007. Multi Media Library. 12 September 2007 http://www. multimedialibrary. com/Articles/kazin/alfredblake. asp

How Mountains Are Formed :: Informative Essays

How Are Mountains Formed?   Ã‚  Ã‚  Ã‚  Ã‚  Mountains are formed over long periods of time by forces of the earth. Mountains just don’t appear in any place. Most are formed when plates, or huge pieces of the Earth’s crust, pull and push against each other. Great mountain ranges are formed by the movement of tectonic plates. Convection currents deep in the mantle of the earth, begins to well up towards the surface. As the pressure increases, it sets the crustal plates in motion. There are different kinds of mountains - Volcanic, Folded, Fault-block, and Dome mountains. Volcanic mountains are formed when magma comes up through cracks in the Earth’s crust and explodes out lava and ash. The Hawaiian volcanoes, Mt. Hood, Mt. Etna, Vesuvius, and Mt. Saint Helens are examples of volcanic mountains. Rocks are hard but in time they can bend or fold producing Folded mountains. The Alps formed as the Eurasian plate pushed against the African plate. Other examples of folded mountains are the Rockies, Himalayas, Appalayas, and the Andes. Fault-block mountains are formed when one plate pushes or pulls away from another plate. In the Earth, hot currents of magma or molten rock may well up and crack the weakened crust above. As the crust cracks, blocks of rock rise or fall forming Fault-block mountains. Examples of these mountains are the Sierra Nevada in California and the Grand Tetons in Wyoming. Dome mountains are formed by the same kind of molten rock that forms Volcanic mountains. As magma comes up in a crack in the Earth’s crust, it does not come to the surface, but the molten rock pushes the ground up into a dome. Examples are Yosemite’s Half Dome, the Adirondacks in New York, and the Black Hills in South Dakota.Some mountains started at the bottom of the sea. How Mountains Are Formed :: Informative Essays How Are Mountains Formed?   Ã‚  Ã‚  Ã‚  Ã‚  Mountains are formed over long periods of time by forces of the earth. Mountains just don’t appear in any place. Most are formed when plates, or huge pieces of the Earth’s crust, pull and push against each other. Great mountain ranges are formed by the movement of tectonic plates. Convection currents deep in the mantle of the earth, begins to well up towards the surface. As the pressure increases, it sets the crustal plates in motion. There are different kinds of mountains - Volcanic, Folded, Fault-block, and Dome mountains. Volcanic mountains are formed when magma comes up through cracks in the Earth’s crust and explodes out lava and ash. The Hawaiian volcanoes, Mt. Hood, Mt. Etna, Vesuvius, and Mt. Saint Helens are examples of volcanic mountains. Rocks are hard but in time they can bend or fold producing Folded mountains. The Alps formed as the Eurasian plate pushed against the African plate. Other examples of folded mountains are the Rockies, Himalayas, Appalayas, and the Andes. Fault-block mountains are formed when one plate pushes or pulls away from another plate. In the Earth, hot currents of magma or molten rock may well up and crack the weakened crust above. As the crust cracks, blocks of rock rise or fall forming Fault-block mountains. Examples of these mountains are the Sierra Nevada in California and the Grand Tetons in Wyoming. Dome mountains are formed by the same kind of molten rock that forms Volcanic mountains. As magma comes up in a crack in the Earth’s crust, it does not come to the surface, but the molten rock pushes the ground up into a dome. Examples are Yosemite’s Half Dome, the Adirondacks in New York, and the Black Hills in South Dakota.Some mountains started at the bottom of the sea.

Pilipinas for Sale Gma7

Gerald C. RollonCLHS104 Environmental ScienceMr. Choi PILIPINAS FOR SALE Sa Luzon, tinuklas ang sinasabing nagaganap na bentahan ng ilang isla sa pamosong El Nido sa Palawan. Tulad na lang ng Turtle Island, kilalang breedingground ng mga pawikan. Ang walong ektaryang isla, ngayo'y ibinebenta sa halagang P12 million. Sa Visayas, may ganito ring nagaganap na kalakalan sa Bohol. Gamit ang tax declaration, ibinebenta rin ang ilang islang idineklara bilang protected area. Sa Cebu naman, natuklasang ginagamit ito bilang isa sa transhipment points upang ipuslit palabas ng bansa ang black corals.Sa Mindanao, hinanap sa kauna-unahang pagkakataon ang umano'y pinagmulan ng tone-toneladang black corals na nasabat sa mga pier ilang buwan na ang nakararaan. Sinayasat din ang isyu ng pagmimina sa CARAGA, ang tinaguriang mining capital sa bansa. REFECTION: PILIPINAS FOR SALE This is sad to know that our own land is for sale. People of the Philippines must not only focus on the problems in Manila alo ne but also see the other problems of its other islands because every Filipino people would benefit its preservation.I think the government should do something about it, if they have the responsibility of protecting its people, they might be also have the responsibility to take care of its mother land and everything that was created within it. Most especially the people should be aware of the consequences one thing might happen in the future. Big companies might offer something else as a counter offer for their own gain but whose to blame if the government can't provide the people what they need. Too sad!

Commentary for Soldier’s Heart

Commentary for â€Å"Soldier’s Heart† Author, Gary Paulsen The book Soldier’s Heart, is based on a true story about a fifteen-year-old boy in Minnesota named, Charley Goddard, who lies about his age to join the First Volunteers of Minnesota to fight in the Civil War. Some of the events and time sequences are not completely factual, but the essential elements of the books story are true. Charley Goddard is a fifteen-year-old boy growing up in the farming community of Winona, Minnesota, in 1861, just prior to what will become the Civil War. The whole are is talking about what they think will be a â€Å"shooting war. The atmosphere at the town meetings discussing the possibility is festive, with flags, and drums, and patriotic speeches. As a volunteer army is beginning to form, Charley decides he wants to be a part of it. Everyone assumes that it will be an easy, victorious battle, most likely over in a month or two, if it happens at all. Charley lies about his age and joins the volunteers in what he thinks will be a fun experience that will make him a man. The pay is eleven dollars a month, much more than he makes working on the farm. Charley trains and learns to be a soldier. Upon leaving the camp, the mean are treated as heroes even before they leave town, accompanied by much cheering and flag waving. Charley feels great, and spirits are high. However, not long after, he finds himself in his first battle. The Union soldiers lose badly. He is caught in the middle of violent suffering and death, and he cannot believe what is happening so suddenly all around him. When the battle is over, hundreds of his comrades had been killed, and Charley and the other survivors are stunned. It is eventually named the Battle of Bull Run. A camp is created near Washington and eventually reaches ninety thousand men. Charley becomes part of the day to day routine of the camp. He and others forage the farms in the area for food and eventually build log houses to live in during the approaching winter. However, many men get diseases such as dysentery and die in the camp. During the time here, Charley participates in one nearby battle against the Rebel Soldiers. The Union wins, but not without losing many men. One of them is a man whom Charley befriended only hours before. His name is Nelson, and he is shot in the stomach. Nelson knows the surgeons do not have the skills or time to mend his wound and that he will be left to die. As a result, he kills himself on the battlefield as the other soldiers leave for the return march to the camp. Charley takes part in a battle near Richmond, Virginia where the Confederate Army uses its mounted calvary to charge Charley and the Union soldiers. Nearly one hundred men on horseback charge six hundred foot soldiers. Charley and the others are told to shoot the horses in our to defeat the cavalry, and they do so, killing every horse and man. Next, Charley participates in the Battle of Gettysburg, the final battle of the war. Here he has the protection of rocks, and logs, and a large force of artillery behind him. Most of the charging Rebel soldiers are killed in the lines as they attack, but some eventually get close. Charley participates in a hand to hand battle with bayonets. He is finally wounded, and after being patched up as well as possible, he is sent home to Minnesota. Charley is a broken man in Winona, Minnesota. He can barely walk with a cane. He constantly passes blood, and his mental health has been affected severely. He contemplates suicide but he decides to hold on to his dreams of the war a while longer. He later dies of complications of the war wounds at the age of 21.

Huroun al-Rashid Vs. Shi Huangdi essays

Huroun al-Rashid Vs. Shi Huangdi essays Shi Huandgdi, the first emperor of the Qin Dynasty and Huran al-Rashid the fifth caliph of the Abbasid dynasty are viewed more as great builders than cruel tyrants. Shi Huangdi was a great builder from the start; ascending to the thrown at the early age of 13 at 246 BCE, he immediately began construction of his extraordinary mausoleum, which was completed soon after his death in 210 BCE. Shi Hanged is remembered as the ruler who united the clans of ancient China, in doing so, he ordered the construction of a vast infrastructure of roads and canals and the connection of various border walls of his kingdom into one great wall, The Great Wall of China. Shi Hong also is responsible for building the eight wonder of the world. The Terracotta Army which was found in the center of Shi Huangdis mausoleum. The army faces the east guarding his tomb from the enemies he vanquished during his reign. The achievements alone would compare easily with the accomplishments of Augustus or Alexander the Great of Greece, however Shi Hanged was also a tyrannical despot and ruled with an iron hand for many years, handing down draconian laws and levying large tax r ates to oppress the commoners of ancient China and to maintain his tight hold on the monarchy. For example, books written by past teacher like Confucius were burned and destroyed for fear that people would read them and complain about their current state of life. (National Geographic Magazine p. 13). Without his hold on the monarchy and his tyrannical rule, exercising power in a harsh and cruel manner, Shi Haungdi could not have become the great builder he is known as today. Shi Huangdi was not the only great builder during the classical civilization era. Caliph Haroun al-Rashid was the fifth caliph of the Abbasid dynasty and grandson of Al-Mansour. Al-Rashid was not a real student of politics, and was more a patron of learning, music, and t ...

Advantages of visual object and space perception battery

Advantages of visual object and space perception battery Ans. Neuropsychological assessment is incomplete without the visual and space perception (Warrington shape detection, incomplete letters, silhouettes, object decision, dot counting, progressive silhouettes, position discrimination, number allocation and cube analysis (Warrington & James, 1991 as cited in Gorayska & Mey, 2004). Advantages of VOSP Brenda Rapp (2001) has stated that, â€Å"highly sophisticated methods of cognitive assessment can be developed if one uses as a starting point a detailed theory of relevant cognitive system† (Rapp, 2001, p.4). Good examples for theory based assessments methods for visual perception are Birmingham Object Recognition theory (BORB) (as given by Humphreys & Riddoch, 1993) and VOSP (Warrington & James, 1991). VOSP is made on Warrington’s model (Warrington & McCarthy, 1990 as cited in Lara et al., 2004). The model puts forward three subtypes of impaired object recognition. They are, â€Å"disorders of visual sensory discrimination † (Lara et al., 2004, p.386), apperceptive agnosia and associative agnosia. â€Å"Disorders of visual sensory discrimination reflect selective deficits affecting sensory processing including acuity, shape, discrimination and colour discrimination† (Lara et al., 2004, p.386), apperceptive agnosia is impaired object perception (Lara et al., 2004) and associative agnosia is when an individual is unable to derive meaning of the object presented despite having normal perceptual and sensory abilities(Lara et al., 2004). Thus, it can be inferred that object perception is not possible without object recognition in Warrington’s model (Lara et al., 2004) and it points out that object perception is an, â€Å"adequate integration of sensory, perceptual and representation information (Rapport, Millis & Bonello, 1998) in a complex analytical task that integrates perceived details into an organized structure (McCarthy &Warrington, 1990)† (Lara et al., 2004, p. 386). Cogn itive state of visual perception can be better understood with VOSP in normal and pathological population (Lara et al., 2004). For example, when VOSP was administered to patients of Alzheimer’s disease, impairment was found only in the silhouette subtest of VOSP (Binetti et al., 196 as cited in Lara et al., 2004). This suggests that early perceptual processes are still intact in patients who are in the initial stage of Alzheimer’s disease (Binetti et al., 196 as cited in Lara et al., 2004). VOSP is clearly a test of object recognition and space perception and nothing else. The is due to the reason , VOSP is made of different tests which includes tasks which are so designed that they assess specific dissociable aspects of object and space perception (Lawrence et al., 2000 , p.1350). Every task of the test focuses on a particular aspect of visual perception being completely independent of other cognitive and motor processes (Lawrence et al., 2000). Hence, VOSP can be reg arded as a sensitive test battery. The authors of VOSP have stated, â€Å"Any number of the eight individual tests may be administered and there is no prescribed order (Warrington & James, 1991, p.7)† (Merten, 2006, p.460). This is a very useful thing to do. It is very practically next to impossible to administer the complete set of tests of VOSP as part of neuropsychological assessment because it will be quite a time consuming process (Merten, 2006). Moreover, as advised by Lasogga & Michel (1994 in Merten,2006), easy to use screening measure can be used to test initial visual perception on the suspected group and only those showing visible deficits will be asked to go through the complete assessment (Merten, 2006).

Harlem Renaissance poets Assignment Example | Topics and Well Written Essays - 750 words

Harlem Renaissance poets - Assignment Example Harlem Renaissance Poets Project Paper Significance of Jean Toomer’s and Langston Hughes’ Roles in the Harlem Renaissance A mere fact will suffice to encompass a man’s life. In Jean Toomer’s case, that fact pertains to P. B. S. Pinchback, Toomer’s maternal grandmother who served as acting governor of Louisiana (Ramsey, 2003). In Langston Hughes’ case, the fact pertains to Hughes’ stint as a bellhop in a Washington, D.C. hotel where he managed to persuade a prominent, literary hotel guest to read three of his’ poems which led to the inauguration of Hughes’ literary career (Lewis, 1994, p. xxv). What can we infer from these facts? The obvious inferences are that Toomer was rich and Hughes was poor. The not so obvious inferences are that their names are remembered, and they are remembered on the strength of the experimental novel Cane, in Toomer’s case; and speaking for myself, in Hughes’ case, for bold pronoun cements such as â€Å"If white people are pleased we are glad†¦If colored people are pleased we are glad. If they are not, their displeasure doesn’t matter either (Lewis, 1994, p. xxx).† Toomer, who wasn’t as outspoken as Hughes, would’ve applauded Hughes’ for Hughes’ was alluding to artistic freedom which bows to no ideology, political agenda, nor common goal. Alas, artistic freedom will only get you so far, for what is required is talent and, when the going gets tough, genius. It goes without saying that Toomer and Hughes had talent. Let’s see where it took them—artistically.... It goes without saying that Toomer and Hughes had talent. Let’s see where it took them—artistically. ‘Double-consciousness’ in the Poems of Toomer and Hughes In the poem â€Å"Cotton Song,† Jean Toomer introduces a syntactical shift in the third stanza, going from Standard American English to American dialect of the Deep South. This is a manifestation of ‘double-consciousness.’ How do we explain it? We don’t. What we do is read the line â€Å"We ain’t agwine t wait until the Judgment Day (Toomer,1993, p. 9),† and let the words do their magic. I doubt a five hundred page biography, describing the hardscrabble life of an American Negro cotton picker at the turn of the 20th century could do as well and as much in evoking the feel and texture of a time and place, which no longer exists, than this one extraordinary, singular line of verse that flouts all convention of Standard American English, and gets away with it. And Toomer gets away with it because his English is otherwise prim, neat, and familiar. Consider the last four lines of his poem the â€Å"November Cotton Flower:† â€Å"Superstition saw/ Something it had never seen before:/ Brown eyes that loved without a trace of fear,/ Beauty so sudden for that time of year (Toomer, 1993, p. 4). In â€Å"November Cotton Flower,† the ‘double-consciousness’ is semantic, the miraculous transformation of a cold, drought stricken land to a blooming field of cotton. In Langston Hughes’ poem â€Å"The Negro speaks of Rivers,† a Negro speaks in the first person while invoking the poem. The ‘double-consciousness’ is evident in the use of the third person in the title. It’s as if the poet has split himself in two and the older, wiser version of

The Structure of Police Department Research Paper

The Structure of Police Department - Research Paper Example Police structure that follow ranking motive officers to work especially when there are promotion opportunities (Das, D 2012 Introduction The body empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Police force is also known either of the following names police department, crime prevention, law enforcement agency, gendarmerie and constabulary. Police is an crucial part in part in ensuring law enforcement. The body is empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Although Police departments have a formal structure, they apply an informal decision making way. These formal police departments which are used as formal law enforcement agencies corresponds military systems know as military model of policing. They are several types of structures used in formulating police departments; vertical, horizontal, team and matrix structures (Samaha, 2005). Vertical structure is the most commonly used in police structure. These departments are strictly formed using tenets of classical systems. In this structure, specialized divisions work independently and form other divisions. Command and control runs through the divisions’ chains of command and communications in general follow this command chains. Departments that are organized vertically are less flexible and tend to innovate in minimal degree (Gaines et al, 2011). The second structure matrix is one that separate procedures and operations are geographically decentralized. It is mostly used by large departments, those with various patrol districts where detectives report to as opposed to going to the central detective commander. It is often used in highway patrol and state agencies. Furthermore, it is usually driven by workload and geographical area. However, it a costly type of structure as compared to the rest. Consequently, use of matrix type of units and organization allows for flexibility in the police departments. It has a significant contribution to solving problems as it allows police departments to gather a mixture of resource to tackle a problem. It is advisable for police executives to consider matrix structure when faced with problems. Giving problems purely to one unit often limit the range of alternatives solutions and option that can be deployed. (Gaines et al, 2011). However, sometimes matrix structure is difficult to coordinate as the outcome involves mixed units or agencies. Third, there is horizontal structure, in this structure actions are formed around core processes and vertical hierarchy and boundaries of departments are eliminated. Usually appropriate in large police agencies for instance where several districts are organized in a department, and a commander is in control (Daft, 2008). In this, each district operates as a mini police department. More authority in this structure is delegated to commanders of districts while vertical level is reduced. M oreover, horizontal structure reduces bureaucratically and hierarchy difficulties procedures that are associated with increased rank levels. Lastly, team structure uses temporary and permanent team to deliver services and figure out problems. The best illustration of team structure is the way in which community policing is carried out in many jurisdictions. Team structure is significant as it focuses on group level activities and not the structure of command.

Phase 2 Discussion Board 2 Essay Example | Topics and Well Written Essays - 1500 words

Phase 2 Discussion Board 2 - Essay Example Nevertheless, we must start thinking proactively so we can identify and fix the weak systems that are occasioning the problems we are going through. Ideally, our partner could not have been involved in breach of good conduct if we had earlier taken proactive measures by, for example, formulating a tough code of conduct framework to guide our officers when discharging their duties (Hastie, 2010). Apparently, I would like to encourage the members of this committee to adopt a proactive thinking as opposed to reactive thinking. This is primarily because of the shortcomings we are likely to experience if we continue with the reactive approach. For example, you should realize that a reactive thinker will use the company’s resources to solve the immediate problems and then hope that the problem has been done away with. In some situations, a reactive thinker will tend to imagine that a problem has become less significant only to be surprised when it recurs in future with serious conse quences. On the other hand, proactive thinking involves conceiving problems as systems, which is a dynamic approach that puts into account the interaction of both human and non-human elements. For example, an introduction of compulsory integrity course in our organization will go a long way in preventing problems that have a far reaching repercussions from occurring in the future (Hastie, 2010). Defining critical steps in the decision-making process. In regards to decision making in our organization, we can apply rational model (Towler, 2010), which involves six critical steps including problem identification, generation of alternatives, evaluation of alternatives, choosing of an alternative, implementation of the decision, and evaluation of decision’s effectiveness. We should, therefore, start by pointing out the problem we are undergoing. Our problem was perpetrated by one of our partners who disregarded his contractual obligation by failing to advise the contracting team t o carry out a very crucial market research analysis on behalf of one of our long-standing clients. If we fail to take an action to address this issue, we are likely to experience dire repercussions including possible litigations for breach of contract, loss of reputation of our company as well as the loss of our esteemed and royal customers. Ideally, it is recommendable that all the stakeholders take part in scanning both the internal and the external environment with the aim of identifying problems so that next time actions can be taken proactively and on a timely basis (Hastie, 2010). Once the problem has been identified, generation of alternatives should follow. Before generating these alternatives, we should specify the goals that we want to achieve. For instance, we intend to increase the integrity level in our company so we can avoid the consequences that comes with dishonesty and lack of fulfillment of our contractual obligations. We also intend to address the mistake that ou r partner did, so our reputation is not tainted. Having identified the goals, it will be easier for us to identify the alternative, however, enough evidence must be gathered regarding each alternative. In addition, the repercussions of taking each alternative should be analyzed (Hastie, 2010). When it comes to the stage of evaluating the alternatives, we must ask ourselves questions

The Importance Of Employees In An Organization Marketing Essay

The Importance Of Employees In An Organization Marketing Essay The article focuses on the importance of employees in an organization. The categorization of employees as the most valuable asset of an organization has been proclaimed by many marketing, human resource and other business experts. However, it is just a claim and no concrete measures are taken to harvest this invaluable asset. Companies focus on the four Ps of marketing strategy, rather than the role of employees in delivering customer satisfaction. This article advocates the concept of the fifth P, which is not packaging or public relations but rather people-power. The article focuses on the importance of an organizations workforce in marketing strategy. The author touches on general marketing concepts covered by great authors such as Kotler and Levitt and builds upon them with relation to the human resources of an organization. In the academic context, the article is a practical approach to internal marketing and covers the concept of including the 5th P in the marketing mix. From an industrial context, the theoretical concepts covered stress the implementation of these concepts in the industry. The author reiterates the importance of refraining from platitudes and instilling the value of employees with regards to customer service at all levels of the organization. From a scholarly point of view, the article builds on attempts to include people power by authors such as Parkinson (1988), Gross et al. (1993), Rafiq and Ahmed (2000) and Judd himself in 1987 and 2001. The difference between this article and others is that it focuses on people powe r as an integral part of the marketing mix over all sectors in an economy whereas other articles focused on its role in specific industries or the importance of employees in internal marketing. An organization needs customers to survive and be profitable and customers are looking for value. Marketing persuades the customer that value is to be found in a specific organizations product or service thus an organization has two main marketing objectives which are to satisfy customers and to provide customers with a differentiated product that holds value for them. An introduction of marketing mix in the article explains that it is the combination of price, promotion, placement and most importantly product that an organization develops to attract and satisfy customers. The marketing mix elements must provide an offering that holds value for customers and substantially differentiates the offering from competitors. According to Levitt (1986), marketing is basically about getting the customer and this customer orientation defines all aspects of marketing strategy. The article bases its argument for the 5th P firstly on this concept of customer orientation which is the cornerstone of marketing principles. The second concept is the role of employees in differentiating and delivering value. Kotler (2000) mentions employees as a differentiating element for organizations. According to him, an organization consisting of qualified, courteous and helpful staff is automatically differentiated from a competitor who does not have a customer-oriented staff. According to the author, most business authors mention the employees as the most important asset of an organization (Freeman, 1993; Shoniwa and Gilmore, 1996; Peak, 1997; Business Week, 2000). This assertion by various authors has not had any real impact on the way organizations consider their human resources Although motivational theories have changes from a more scientific to humanistic approach and managers of every organization claim in their annual reports that their employees are the driving force, or they are invaluable but implementation of these assertions in strategies and organizational behavior has been lacking. Thus the central idea of the article is that the main aims of marketing which are delivering value to customers through differentiation and achieving customer satisfaction are attainable through the organizations employees. The organization cannot be fully customer oriented until its employees are focused on creating and delivering value to the customers. Employees at all levels of the organization should be committed to the customer and that is the only way an organization can be fully customer oriented. Accordingly, it is vital that employees be included in the marketing strategy as the fifth P. The author proposes that people-power be included in the marketing mix as employees are as important in differentiating and delivering value to the customer as price, product, placement and promotion. In explaining this orientation towards people-power, the article explores the marketing ideas of differentiation and the marketing mix which are the basis of marketing strategy. An organization can differentiate its product offering through product, design, style, name, logo, packaging, features, store location, availability, branding, goodwill and personal touch (Chamberlin, 1965). But the core concept is perceived differentiation in the mind of the customer, thus differentiation is only effective if it is perceived by the customer to add value to the product (Kotler 1986). Thus, on this basis of differentiation the organization can attract customers and satisfy them. The marketing mix denotes elements of marketing strategy and product development that can be modified by the organization. These elements represent the augmented product or service offering to the customer and can be differentiated to suit the customers needs. Price, place, promotion and product are widely accepted as the four Ps (McCarthy, 1960). However Kotler (1986) the marketing Guru, suggested that public relations should be a part of the marketing mix as did Mindak and Fine (1981). Political power has also been suggested as a marketing mix variable (Kotler, 1986) whereas Wind (1986) asserted there were 11 Ps in the marketing mix. However, recently the concept of relationship marketing has been pushed forward as a replacement for the marketing mix (Groà ¶nroos, 1994). Although, relationship marketing has gained prominence it does not compromise the significance of the marketing mix; according to the author. In fact, it is another concept of marketing that requires the harvestin g of human resource to develop relationships and thus deliver value to the customer. The inclusion of people-power was first discussed by the author in previous articles with regards to field sales in B2B marketing (Judd, 1986) and with regards to non-profit organizations (Judd, 2001). With reference to industrial and manufacturing concerns it was included in the marketing mix by Gross et al. (1993) and to small businesses by Parkinson (1988). Although, it has been discussed by many other scholars (Christopher et al., 1993; Harris, 1999), recently people power has ignited more interest with regards to organizations across all sectors of the economy. The strengths of the article are that it clearly states the concepts of marketing and its aim to introduce people-power in the marketing. It clearly refers to many previous articles and books about marketing and makes an informed leap into the stretching of the marketing mix. The conclusions derived in the article, are easy for the reader and the student to grasp as there is a logical progression from one concept to another. The concept of employees as a major force that determines the success and failure of an organization is not a new one, however mostly it is just a statement with no real actions by marketers or managers to instill it in their strategies; this article correctly identifies and criticizes this and provides a real workable path to employee involvement in creating value for the customer. It does not focus on the customer relations employees or the board of directors; rather it covers all employees that work in an organization whether or not they directly or indirectly influence the marketing strategy. The author believes that every employee influences the customer through his performance whether directly or indirectly. The main weakness of the article is that though it advocates the importance of employees in a marketing concept; he does not put forth details about how different employees can affect the organization. The author does not use any primary research. The author states many sources but only focus on major concepts from Levitt (1969). The article does not bring any major new conclusions to the marketing world except for the employee matrix and how different employee roles should change due to the induction of people power. The research methodology the article follows is usage of secondary research. A wide variety of sources and references have been incorporated from the books and journals. The author covers different perspectives of the marketing mix and differentiation. He considers different views of employees. In detail, he discusses Levitts theories and Rafiq and Ahmeds summary on internal marketing. The author has not conducted surveys and studies himself although he has build upon concepts and ideas from his older articles in 1987 and 2001; both dealt with people power in specific types of organizations. The author has chosen to specific examples in his article for the implementation of people power in the marketing mix. One is an industrial setting and the other a non-profit organization. In each organization there are different levels of contact with the customers and different levels of involvement with the design and execution of the marketing mix. The most involved in both areas are the contactors which would include marketing management, sales people, customer service, design engineers and so on. Influencers are involved in the marketing mix but have little chance of customer interaction; they include RD, senior management and process engineers. Modifiers have high customer contact but no involvement in the marketing mix and include receptionists, credit and billing departments. Isolateds are not involved in either of the two areas and examples include Human resources, accounts payable and personnel department. In a nonprofit organization the situation is slightly different as most employees are customer oriented and involved in the marketing mix. Volunteers in a nonprofit organization make up a major part of the people and are an integral part of the organization. Thus the major finding of the article is that as people power becomes the 5th P; the management needs to develop a strategy for the contactors, modifiers, influencers and most importantly the isolateds. The strategy of managing people in the organization to develop a customer oriented approach is found in many articles about internal marketing. Piercy (1995) states that views of performance diverge amongst internal and external markets and employees may perceive service to be high quality but customers may be of a differing opinion thus even employees not in contact with the customer should be aware of the customers needs and priorities and an analysis of divergence between external and internal market should be carried out. Internal barriers may be recognized and should be the basis of the internal marketing strategy and thus the gap between the external and internal market should be closed. Rashid and Ahmed (2000) in their article focus on the three step implementation of internal marketing. Firstly employees should be treated as customers and thus the second step involves marketing techniques to be used to move the employees to a more customer oriented approach. Thirdly, strategi es should be developed create awareness about the employees role in the organization and its strategy and change management should be undertaken. Another approach to managing people power is that the CEO should be responsible for directing the organization into a more customer oriented approach (Levitt, 1969). Webster (1988) agrees with this concept of the CEO being the guiding force for commitment to marketing strategy. This article however, takes a different approach by dividing employees into categories based on the level of involvement in the marketing mix and customer contact as mentioned previously. The article proposes different strategies for different types of employees and claims this will be more effective than a blanket approach. As contactors and influencers may already be customer oriented but modifiers and isolates may need different strategies to develop customer orientation and focus on the bigger picture. The article outlines a management process as a result of the analysis which details the desired strategies and outcomes for specific types of employees. Contactors are directly involved in the marketing strategy and have high probability of contact with the customers; thus it is vital that the organization firstly hires qualified people who understand the customer. The contactors should be experts in their field, highly motivated and have in depth knowledge about the organizations customers. As they are the designers of the marketing mix, if their focus is on customer satisfaction, so will be the strategies they design. Modifiers should be effective communicators, and frequent communication training should be carried out. As the modifiers have customer contact but are not involved in marketing strategy. They should be thoroughly educated with regards to the customers value to the organization, the marketing strategies and the customers needs. Modifiers need to be reminded regularly o f the bigger picture and customer focus, as a rude receptionist can entirely change the customers perception of an organization. Influencers are the driving force behind the marketing strategy, thus they should be knowledgeable about the market and be able to judge things from a customers point of view. In order to increase their customer orientation they should be evaluated on customer orientation based standards. As they lack contact with the customer, programs should be implemented that enable them to interact with customers directly. Isolateds have no contact with the customer and are not involved in the marketing mix such as accountants, HR department, and operations and so on. They are the support staff and carry out organizational activities that enable service to the customer. However, these employees are focused on the organization and processes and have no sense of serving the customer. Thus they should be made aware of the customers and their needs. Methods such as writte n, audio and visual materials should be used to present the customer, the marketing strategy and their contribution to satisfying the customer. Regular inter department events can be held to make them feel a part of the organization and learn more about its strategy and goals. The processes explained in the article are useful for the academic community for the development of a human resource oriented marketing strategy. The concepts of differentiation and marketing may mention people in the organization but for students to realize the importance of people in the success of an organization is vital. Marketing strategies that focus on customer orientation and differentiation through employees may be just as successful as forming strategies based on branding or product features. This focus is useful for practitioners as well, as organizations need to actualize the potential of their employees. As commitment to the customer is not a part of motivational strategies, management needs to develop their own strategies to develop customer orientation through internal marketing. For marketers to develop a customer oriented approach in the organization, formalizing people power and developing and implementing strategies to harness this power is vital. Critique of the Judd article The article provides many references and sources however it lacks substantial evidence to back up the claim of people power. It is a conceptual paper that does not focus on practical examples and studies which detracts from the message. The author could have created a greater impact on the reader by providing results of surveys and researches or conducting studies himself. Although the paper cites many relevant respected sources it does not provide concrete support for the authors stance. The article is focused and to the point; and the diagrams are clear and simple. However, one feels that the article should have given generic examples rather than focusing on non profit and manufacturing organizations as the purpose of the article is people power across all sectors. The topic that Judd covers has been a source of debate in recent years. Human resources have gained importance and their value and input has been recognized in the academic world as well as in firms. The marketing mix has also been analyzed and criticized by many scholars as being too limited and many authors have proposed different elements to be added; as Kotler (1987) did in his books Principles of Marketing and Marketing Management. Although many authors promote human resources as an integral part of marketing, they often take different approaches. As Piercy (1995) in his article on internal marketing states that views of performance diverge amongst internal and external markets and employees may perceive service to be high quality but customers may be of a differing opinion thus even employees not in contact with the customer should be aware of the customers needs and priorities and an analysis of divergence between external and internal market should be carried out. Internal barriers that are identified should be the basis of the internal marketing strategy and thus the gap between the external and internal market should be closed. He focuses on identifying customers and suppliers within the organization. He also emphasizes the importance of employees views to be aligned with customer views just as Judd focuses on the employees being customer oriented even if not in contact with the customer. The proposal of 7 Ps by Rafiq and Ahmed (1995) in a generic marketing mix also proposes the inclusion of participants in the mix. Other Ps that they propose are physical training and process. The article is very different from Judds as it focuses on all aspects of the marketing mix rather than only people. The article focuses on a 7P vs 4P idea, and presents surveys and primary research which represent acceptance of the 7P framework. Another major difference is that participants means suppliers and customers as well and not only employees. The similarities include the focus on training and a customer focus throughout the organization; as it is vital for participants to create synergy and be aware of each others needs. As Judd focuses on the importance of people within the organization as an element of the marketing mix; Rashid and Ahmed focus on the entire marketing mix with participants as an integral element. It provides the Boom and Bitner framework which considers all human actor s as participants and as an element of the marketing mix. An article by Gronroos (1997) about relationship marketing focuses on the simplicity of the 4P framework and how it cannot apply to current organizations. It focuses on how relationship building with customers is of utmost importance and it is the foundation of marketing. This involves employees as being the force that enable the organization to build long term mutually beneficial relationships with customers. This is similar to Judds theme of the element of people power and their importance in providing service to the customer. Judd focuses on the marketing mix and Gronroos dismisses the marketing mix. But the element of employees being the basis of all services and marketing is common among the articles although the approach is different. According the article marketing attracts and persuades the customer and relationship marketing makes promises and builds trust. Judds article also focuses on customer orientation and building relationships but through internal marketing and the ma rketing mix. In his paper, Marketing Redefined; Gronroos (1990) covers the limitations of the marketing mix and its ignorance of customer relations. This article focuses on development of customer relations being more important than the 4 Ps just as Judd stresses the importance of people power as another P. However, the two papers reach the same conclusions from different points of views; customer orientation and relationship building is achieved through employee focus and commitment. Chris Lane (1988) wrote a paper on putting people first in the marketing mix. Lane (1988) focuses on the importance of the service giver in the marketing mix. He states that the service giver is the utmost important marketing factor as services are intangible and more emotional. He does not focus on a generic marketing mix, rather on the service industry. Although, caring for people and harnessing human resources is considered as vital to marketing, he does not focus on all the employees as being vital like Judd does. As Judd covers the generic marketing mix and focuses on customer orientation throughout the organization; Lane focuses only on the service industry and the service provider as being important. Judds article does not present a unique approach to the marketing mix and does not provide unique solutions as well, but it actively focuses on all employees of an organization. The articles strength is that it covers all types of human resources and their addition to the marketing mix, rather than just the influencers and contactors. The main weakness is the lack of primary research and statistical results that would have helped Judd in further persuading the reader about his assertions. Evaluation The article brings up an interesting view of employees and how to develop customer orientation in them. Although the importance of employees and HR is a common subject, this article develops a marketing perspective on employees. It proposes that for all types of organizations, the marketing mix should include people-power as the fifth element and thus strategies should be developed for employees to achieve customer orientation at all levels of the organization. The author builds up on his previous article on the same topic and thus it is not an entirely new concept. The strategies that the article proposes may achieve customer orientation in the organization, but it seems unlikely that the support staff and receptionists can be convinced to value the marketing strategy of the organization and customer focus as much as contactors and influencers. The article has a limited focus on the marketing mix; which has been criticized for being outdated. It does not focus on the relevance of re lationship marketing to people power and customer orientation. Judd touches on internal marketing but does not incorporate it in his views of employee and management roles. The article provides new roles for employees and new management responses based on the inclusion of the 5th P and customer orientation; however it might be difficult for marketers to convince other managers to implement these strategies unless there is high level commitment from the top. Thus, the initiative should be taken from the very top in order for customer orientation to take root at every level of the organization.

Essay --

When John Browne set in motion the strategy that put BP on its course to become a â€Å"green† oil company, his plans seemed ripe with promise. Despite criticisms of â€Å"green-washing,† the company enjoyed recognition and admiration from the media and non-government organizations, and rose in the public esteem as an advocate for investments in renewable energy technology and responsible energy use. For years, the move looked to be good strategy: the benefits of the decision seemed to offset the costs incurred to implement it, some of which included: †¢ Risk of minimal benefits if policies or requirements do not change †¢ Foreclosing on future non-green opportunities †¢ Impacting the company’s portfolio of non-green products †¢ Committing to future green investments †¢ Creating a â€Å"higher bar† for ongoing business practices †¢ Increasing the cost of blunders or accidents on the company’s credibility and public standing BP might have understood the price it was paying for its green personality, but the company seems to have underestimated the latter two cost descriptors. Its newfound environmental acclaim and the public awareness that came with it brought closer scrutiny to the company’s ongoing activities and much higher expectations for how it would conduct its business moving forward. The Texas City tragedy in 2005 and the Prudhoe Bay spill of 2006 should have been lessons to the company: unless it can get the basics of corporate responsibility right, drawing public attention to its business is inviting trouble. Disaster at the Macondo Well On April 20, 2010, a BP exploratory well at Macondo exploded, causing 11 deaths, sinking Deepwater Horizon and starting a massive oil leak, that persisted for weeks. The event highlighted BP’s inability t... ... the industry and the multitude of spills occurring since the Deepwater Horizon events point to a much lesser impact on the industry’s performance. Alas, large-scale environmental abuses such as the repeated spills in the Niger Delta, where spills are responsible for degradation equivalent to the Exxon Valdez disaster yearly, are not widely discussed, and much information is still obscured from the public. As non-market pressures increase for corporations around the globe, the hope is that companies will learn from the longer-term de-valuation effect suffered by BP and take its economic value into account. There is hope for responsible behavior; bright will be the day when instead of being more than marketing campaigns, environmental and social responsibility outreach by major companies will exist to maximize social objectives, subject to profitability constraints.

Race & Ethnicity Essay

Looking back at the history of Race & Ethnicity I am proud to see how much progress is made in the world. I must say that I am blessed to live in such a diverse society, amongst individuals with more rights than those of other countries. My name is Sunny Patel and my family comes from a small village back in India. My young family members such as my cousins, sister & myself, are considered 1st generation Indian Americans. In my culture picking names are customarily rights given to the father’s side of the family, particularly the child’s grandparents. I was the first in my family to no have followed such tradition as my mother decided my fate and named me Sunny. Ever since that missed tradition I strived to set myself apart from other people within the Indian community. Anytime someone asks me where I am from, I simply tell them I was born and raised in the south. The truth is I have been all over the east coast splitting my childhood between the north and south. I star ted my journey in Orlando, Florida (2 years), where I was born, then made my way to New Jersey (11 years), back down south to Georgia (6 years) and finally back to Jersey (4 years and counting). What sets me apart from all other South Asians is my lack for Indian culture and native English tongue. I do not look or dress like other south Asians which allows  me to diversify amongst my peers a lot easier than most. Living in America and going to school has made me forget my culture and language. In other words going to American schools you find it easier to fit in with others when you let go of your differences and come together with your similarities. Before you knew it I was not speaking anything but English even in my household Going back to what I said earlier, â€Å"Anytime someone asks me where I am  from†¦,† after this dialogue people are usually not expecting me to have said what I said so they nervously continue and say, â€Å"oh, you never been to India?†. Unlike most South Asians I only been to India one time and that was when I was 7 years old. That trip to India made me reacquaint myself with my Indian roots. I was not embarrassed or afraid of not fitting in when it comes to my religion but I simply wanted to distinguish myself as someone who is unique and different from the rest. I still embrace my religion and will always follow the traditions as it makes my mother happy and keeps me connected to who I am. If I grew up in India there is no denying my ties to my religion but growing up in America was the transition phase between where I come from and where I am. When you are South Asian, growing up in America is not the best things because there are many cases in which we get mad fun of and even though I was Americanized, I was still made fun of after people find out where I was from. This is what made me not want to be Indian and not even American but my own person defined by my own standards. After my move from Jersey to Georgia I felt more out of place than ever and I do not believe many people with my experience have had to go through such great change. I went from a school with a mix of Indian, Asian, Caucasian, African American etc. to a school with primarily all African American and Latino students. I was terrified because the school would have many fights and this is the time where I got made fun of the most probably due to the fact that the education system was so low that I felt I dropped back a grade or two, and most importantly 9-11 just had occurred not too long ago. I was miserable and faced much torment due to the ignorant. I was no where close to the people who were involved in the 9-11 attacks but due to the poor education system of the southern public schools breading ignorance, I had to face those problems one attach at a time. I would not sit back and let people talk so I talked back and sometime got into trouble from the administration and of course fights I got myself into, without a possible out. After going through one year in Georgia public schools I made my way to a private Presbyterian Christian Academy. I found myself to grow and better myself at this fine institution. I never felt more at home than I did at  this school but at first it was scary, as I was the only Indian American their surrounded by primarily those of the Caucasian decent. I strived to excel amongst my peers and found a place where I was accepted and grow up in peace. I played every sport and joined many clubs while making great lifelong friend, who I still talk to till this day. If I did not attend this school I would not be the man I am today. After graduation I went to school in Gainesville state college for one year while my mom rapped up her business in Georgia so we could make the move back to Jersey where the opportunities were a lot greater. I transferred to NJIT and found myself to grow even further as I toke my experience that I earned over the years and  put it into effect. I am now to graduate at the end of this summer and will most likely work with my Pennwell, the company I last interned with as a Marketing Intern.